Steve Jobs

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Steve Jobs

Steve Jobs

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.More Steve Jobs [01/01/2000 12:01:00]
I want to put a ding in the universe.More Steve Jobs [01/01/2000 12:01:00]
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.More Steve Jobs [07/18/2011 02:07:16]
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?More Steve Jobs [07/18/2011 02:07:21]
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.More Steve Jobs [07/18/2011 02:07:28]
Design is not just what it looks like and feels like. Design is how it works.More Steve Jobs [07/18/2011 02:07:31]
Innovation distinguishes between a leader and a follower.More Steve Jobs [07/18/2011 02:07:57]
It is piracy, not overt online music stores, which is our main competitor.More Steve Jobs [07/18/2011 02:07:03]
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.More Steve Jobs [07/18/2011 02:07:07]
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.More Steve Jobs [07/18/2011 02:07:11]
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.More Steve Jobs [07/18/2011 02:07:27]
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.More Steve Jobs [07/18/2011 02:07:31]
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out whatís next. [NBC Nightly News, May 2006]More Steve Jobs [10/05/2011 09:10:42]
Remembering that Iíll be dead soon is the most important tool Iíve ever encountered to help me make the big choices in life. Because almost everything ó all external expectations, all pride, all fear of embarrassment or failure ó these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. [Stanford commencement speech, June 2005]More Steve Jobs [10/05/2011 09:10:55]
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havenít found it yet, keep looking. Donít settle. As with all matters of the heart, youíll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Donít settle. [Stanford commencement speech, June 2005]More Steve Jobs [10/05/2011 09:10:17]
You canít connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something ó your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. [Stanford commencement speech, June 2005]More Steve Jobs [10/05/2011 09:10:31]
Iím an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see whatís happening in our country, which is in many ways the luckiest place in the world. We donít seem to be excited about making our country a better place for our kids. [Wired, February 1996]More Steve Jobs [10/05/2011 09:10:45]
When youíre young, you look at television and think, Thereís a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize thatís not true. The networks are in business to give people exactly what they want. Thatís a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. Itís the truth. [Wired, February 1996]More Steve Jobs [10/05/2011 09:10:57]
Itís more fun to be a pirate than to join the navy. [1982, quoted in Odyssey: Pepsi to Apple, 1987]More Steve Jobs [10/05/2011 09:10:10]
The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. Thatís a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. [Wired, February 1996]More Steve Jobs [10/05/2011 09:10:26]
Iíll always stay connected with Apple. I hope that throughout my life Iíll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when Iím not there, but Iíll always come back. [Playboy, Feb. 1, 1985]More Steve Jobs [10/05/2011 09:10:10]
I wish him the best, I really do. I just think he and Microsoft are a bit narrow. Heíd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger. [On Bill Gates, The New York Times, Jan. 12, 1997]More Steve Jobs [10/05/2011 09:10:22]
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I donít mean that in a small way, I mean that in a big way, in the sense that they donít think of original ideas, and they donít bring much culture into their products.

I am saddened, not by Microsoftís success ó I have no problem with their success. Theyíve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products. [Triumph of the Nerds, 1996]More Steve Jobs [10/05/2011 09:10:42]
Some people are saying that we ought to put an IBM PC on every desk in America to improve productivity. It wonít work. The special incantations you have to learn this time are the ďslash q-zsĒ and things like that. The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novelĖĖone that reads like a mystery to most people. Theyíre not going to learn slash q-z any more than theyíre going to learn Morse code. That is what Macintosh is all about. [Playboy, Feb. 1, 1985]More Steve Jobs [10/05/2011 09:10:56]
Playboy: Are you saying that the people who made PCjr donít have that kind of pride in the product?

ďIf they did, they wouldnít have made the PCjr.Ē [Playboy, Feb. 1, 1985]More Steve Jobs [10/05/2011 09:10:21]

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