David Aaker

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David Aaker

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.More David Aaker [03/29/2018 05:03:36]

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Quotes of the month

Anatoly Yurkin Nonsense is the property of a graphomaniac. (Anatoly Yurkin) [11/08/2019 06:11:17] More


Anatoly Yurkin Alienation is the ontology of being. (Anatoly Yurkin) [10/17/2019 02:10:53] More


Eugene Ryabyi Eyes in love are dancing under the song of the heart,
They do not hear the voice of mind and discretion.
Love and passion like star light the lifeway,
And mortal sins are not able to frighten them away. [11/10/2019 02:11:33] More


Eugene Ryabyi The illusions are like a restless soul are rushing about the sinful earth and the holy heavens. [11/10/2019 02:11:48] More


Anatoly Yurkin The Mirage of the most worthless resource beckons the bearer of the owner's thinking, and at the exit there will be a profit. [10/25/2019 08:10:57] More