Mark Burnett

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Mark Burnett

Mark Burnett

ut really, what's so wrong with Peter Pan? Peter Pan flies.More Mark Burnett [10/25/2011 02:10:56]
He is a metaphor for dreams and faith.More Mark Burnett [10/25/2011 02:10:03]
I heard my name associated with the Peter Pan syndrome more than once.More Mark Burnett [10/25/2011 02:10:08]
I needed to be in the bush.More Mark Burnett [10/25/2011 02:10:13]
There I find solitude and beauty and purity and focus. That's where my heart lies.More Mark Burnett [10/25/2011 02:10:19]
A good ad which is not run never produces sales.More Mark Burnett [10/25/2011 02:10:32]
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.More Mark Burnett [10/25/2011 02:10:40]
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.More Mark Burnett [10/25/2011 02:10:44]
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'More Mark Burnett [10/25/2011 02:10:51]
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
More Mark Burnett [10/25/2011 02:10:56]
Creative ideas flourish best in a shop which preserves some spirit of fun.More Mark Burnett [10/25/2011 02:10:26]
Nobody is in business for fun, but that does not mean there cannot be fun in business.More Mark Burnett [10/25/2011 02:10:28]
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.More Mark Burnett [10/25/2011 02:10:35]
Fun without sell gets nowhere but sell without fun tends to become obnoxious.More Mark Burnett [10/25/2011 02:10:44]
Good advertising does not just circulate informationMore Mark Burnett [10/25/2011 02:10:50]
It penetrates the public mind with desires and belief.More Mark Burnett [10/25/2011 02:10:55]
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.More Mark Burnett [10/25/2011 02:10:04]
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.More Mark Burnett [10/25/2011 02:10:08]
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.More Mark Burnett [10/25/2011 02:10:23]
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.More Mark Burnett [10/25/2011 02:10:27]
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.More Mark Burnett [10/25/2011 02:10:33]
I have learned to respect ideas, wherever they come from. Often they come from clients.More Mark Burnett [10/25/2011 02:10:38]
Account executives often have big creative ideas, regardless of what some writers think.More Mark Burnett [10/25/2011 02:10:43]
I regard a great ad as the most beautiful thing in the world.More Mark Burnett [10/25/2011 02:10:49]
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.More Mark Burnett [10/25/2011 02:10:54]

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