Al Ries
marketing professional and authorOnly brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.More Al Ries quotes [03/29/2018 05:03:36]
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.More Al Ries quotes [03/29/2018 05:03:36]
Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.More Al Ries quotes [03/29/2018 05:03:36]
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.More Al Ries quotes [03/29/2018 05:03:36]
The Internet is the ultimate in brand-centered buying.More Al Ries quotes [03/29/2018 05:03:36]
Quotes of the month
Mortal void is preceded by a void from a dropped tooth. [05/03/2019 03:05:04]
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The aphorism is intended to motivate, but the authors behind the aphorisms do not see the author's thoughts, and notice only their own. "For the trees do not see the forest." [05/06/2019 07:05:37]
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The back decides when to get tired. [05/06/2019 08:05:52]
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Without theory, any practice will be a shadow fight. [05/11/2019 12:05:29]
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Thoughts like people - “so we take for beauty: a container in which emptiness, or beauty in a container?”. [05/05/2019 11:05:56]
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