Branding is simply a more efficient way to sell things.More Al Ries quotes [03/29/2018 05:03:36]

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.More Al Ries quotes [03/29/2018 05:03:36]

The next generation product almost never comes from the previous generation.More Al Ries quotes [03/29/2018 05:03:36]

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.More Al Ries quotes [03/29/2018 05:03:36]

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.More Al Ries quotes [03/29/2018 05:03:36]