Al Ries

Al Ries

marketing professional and author
War and marketing have many similarities.More Al Ries quotes [03/29/2018 05:03:36]
Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.More Al Ries quotes [03/29/2018 05:03:36]
Everyone is interested in what�s new. Few people are interested in what�s better.More Al Ries quotes [03/29/2018 05:03:36]
If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.More Al Ries quotes [03/29/2018 05:03:36]
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.More Al Ries quotes [03/29/2018 05:03:36]

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