War and marketing have many similarities.More Al Ries quotes [03/29/2018 05:03:36]

Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.More Al Ries quotes [03/29/2018 05:03:36]

Everyone is interested in what�s new. Few people are interested in what�s better.More Al Ries quotes [03/29/2018 05:03:36]

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.More Al Ries quotes [03/29/2018 05:03:36]

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.More Al Ries quotes [03/29/2018 05:03:36]