Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.More Al Ries quotes [03/29/2018 05:03:36]

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.More Al Ries quotes [03/29/2018 05:03:36]

Good things happen when you narrow your focusMore Al Ries quotes [03/29/2018 05:03:36]

Marketing is not selling. Marketing is building a brand in the mind of the prospect.More Al Ries quotes [03/29/2018 05:03:36]

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.More Al Ries quotes [03/29/2018 05:03:36]