Al Ries

Al Ries

marketing professional and author
The crucial ingredient in the success of any brand is its claim to authenticity.More Al Ries quotes [03/29/2018 05:03:36]
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.More Al Ries quotes [03/29/2018 05:03:36]
When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.More Al Ries quotes [03/29/2018 05:03:36]
The best way to make news is to announce a new category, not a new product.More Al Ries quotes [03/29/2018 05:03:36]
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.More Al Ries quotes [03/29/2018 05:03:36]

Quotes of the month

Anatoly Yurkin Dictionary a housewife. [01/21/2020 06:01:55] More

Anatoly Yurkin The market is a sphere of exchange of alienations. [12/31/2019 03:12:27] More

Anatoly Yurkin Integration vibrates with competition. (Anatoly Yurkin) [01/16/2020 05:01:25] More

Anatoly Yurkin I am the unspent energy of all the alienations that have been and will be. (Anatoly Yurkin) [01/16/2020 01:01:31] More

Eugene Ryabyi The voice of love is understood by exquisite personalities, and the voice of sex is close to soulless bodies. [01/08/2020 12:01:25] More