A brand should strive to own a word in the mind of the consumer.More Al Ries quotes [03/29/2018 05:03:36]

Branding is simply a more efficient way to sell things.More Al Ries quotes [03/29/2018 05:03:36]

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.More Al Ries quotes [03/29/2018 05:03:36]

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.More Al Ries quotes [03/29/2018 05:03:36]

The best way to make news is to announce a new category, not a new product.More Al Ries quotes [03/29/2018 05:03:36]