The most powerful concept in marketing is owning a word in the prospects mind.More Al Ries quotes [03/29/2018 05:03:36]

The best way to make news is to announce a new category, not a new product.More Al Ries quotes [03/29/2018 05:03:36]

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.More Al Ries quotes [03/29/2018 05:03:36]

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.More Al Ries quotes [03/29/2018 05:03:36]

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.More Al Ries quotes [03/29/2018 05:03:36]