Al Ries
marketing professional and authorPositioning is not what you do to a product. Positioning is what you do to the mind of the prospect.More Al Ries quotes [03/29/2018 05:03:36]
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.More Al Ries quotes [03/29/2018 05:03:36]
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.More Al Ries quotes [03/29/2018 05:03:36]
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.More Al Ries quotes [03/29/2018 05:03:36]
The crucial ingredient in the success of any brand is its claim to authenticity.More Al Ries quotes [03/29/2018 05:03:36]
Quotes of the month
I'm also very fond of a light business jet, so I'd like to get it before it's too late. [03/29/2018 05:03:36]
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Is Art worth dying for? Well I don't know a single inanimate object that's worth dying for. [03/29/2018 05:03:36]
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I'm the age I am, but my skin is in pretty good condition because I've been consistent with my skincare. [03/29/2018 05:03:36]
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All of a sudden everybody's saying, "take the oil." It wasn't so fashionable to take the oil six months ago. I've been saying it for years. [03/29/2018 05:03:36]
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It is not what talents or genius a man has, but how he is to his talents, that constitutes friendship and character. The man thatstands by himself, the universe stands by him also. [03/29/2018 05:03:36]
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