Al Ries

marketing professional and author

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.More Al Ries quotes [03/29/2018 05:03:36]

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.More Al Ries quotes [03/29/2018 05:03:36]

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.More Al Ries quotes [03/29/2018 05:03:36]

Marketing is not selling. Marketing is building a brand in the mind of the prospect.More Al Ries quotes [03/29/2018 05:03:36]

The best way to make news is to announce a new category, not a new product.More Al Ries quotes [03/29/2018 05:03:36]

Quotes of the month

The puffiness of the impregnated face is indicative not so much of the disease as of the organism's struggle for purity by means of water - the body needs to float out. [09/01/2018 11:09:45] More

Everything is relative to itself. [09/01/2018 03:09:00] More

And the top of the tree nodded, and the wind was to blame. [09/14/2018 04:09:15] More

The aphorism is designed to show the edges of wisdom and motivate to clarify the meaning, and the maxim "those who think at the stool level come to a standstill" speaks only of the author's self-admiration. [09/03/2018 05:09:57] More

In life, one has to reckon with fools, as well as on the battlefield with the enemy, who has numerical superiority on his side. [09/06/2018 02:09:07] More