Branding is simply a more efficient way to sell things.More Al Ries quotes [03/29/2018 05:03:36]
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.More Al Ries quotes [03/29/2018 05:03:36]
The next generation product almost never comes from the previous generation.More Al Ries quotes [03/29/2018 05:03:36]
Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.More Al Ries quotes [03/29/2018 05:03:36]
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.More Al Ries quotes [03/29/2018 05:03:36]
The victory in the conflict between the educated uninformeds and the ignorant is ensured by turning to mysticism. (Anatoly Yurkin) [02/27/2021 07:02:01]
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Life is death after death. (Anatoly Yurkin) [02/20/2021 12:02:52]
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A mistake is a sculptural chisel with which the eternal and the impossible carve a person out of the primordial block of being. (Anatoly Yurkin) [02/19/2021 12:02:00]
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In modern society, the cult of tolerance has taken the place of good and evil. (Anatoly Yurkin) [01/31/2021 04:01:38]
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Graphomaniac is a citation clown. (Anatoly Yurkin) [02/24/2021 03:02:21]
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