The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.More Al Ries quotes [03/29/2018 05:03:36]

Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.More Al Ries quotes [03/29/2018 05:03:36]

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.More Al Ries quotes [03/29/2018 05:03:36]

The most powerful concept in marketing is owning a word in the prospects mind.More Al Ries quotes [03/29/2018 05:03:36]

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.More Al Ries quotes [03/29/2018 05:03:36]