Al Ries

Al Ries

marketing professional and author
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.More Al Ries quotes [03/29/2018 05:03:36]
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.More Al Ries quotes [03/29/2018 05:03:36]
A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.More Al Ries quotes [03/29/2018 05:03:36]
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.More Al Ries quotes [03/29/2018 05:03:36]
Advertising is the way great brands get to be great brands.More Al Ries quotes [03/29/2018 05:03:36]

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