Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.More Al Ries quotes [03/29/2018 05:03:36]

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.More Al Ries quotes [03/29/2018 05:03:36]

It's better to be first in the mind than to be first in the marketplace.More Al Ries quotes [03/29/2018 05:03:36]

Marketing is not selling. Marketing is building a brand in the mind of the prospect.More Al Ries quotes [03/29/2018 05:03:36]

Branding is simply a more efficient way to sell things.More Al Ries quotes [03/29/2018 05:03:36]