Al Ries

Al Ries

marketing professional and author
Branding is simply a more efficient way to sell things.More Al Ries quotes [03/29/2018 05:03:36]
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.More Al Ries quotes [03/29/2018 05:03:36]
The next generation product almost never comes from the previous generation.More Al Ries quotes [03/29/2018 05:03:36]
Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.More Al Ries quotes [03/29/2018 05:03:36]
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.More Al Ries quotes [03/29/2018 05:03:36]

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