John Wanamaker

John Wanamaker

was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.More John Wanamaker quotes [03/29/2018 05:03:36]
One may walk over the highest mountain one step at a time.More John Wanamaker quotes [03/29/2018 05:03:36]
A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.More John Wanamaker quotes [03/29/2018 05:03:36]
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them...More John Wanamaker quotes [03/29/2018 05:03:36]
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them . . .More John Wanamaker quotes [03/29/2018 05:03:36]

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