John Wanamaker

John Wanamaker

was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.More John Wanamaker quotes [03/29/2018 05:03:36]
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them . . .More John Wanamaker quotes [03/29/2018 05:03:36]
When a customer enters my store, forget me. He is king.More John Wanamaker quotes [01/01/2000 12:01:00]
It's easy to work for somebody else; all you have to do is show up.More John Wanamaker quotes [07/16/2011 06:07:53]
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.More John Wanamaker quotes [07/16/2011 06:07:32]

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