John Wanamaker

John Wanamaker

was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising.
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them...More John Wanamaker quotes [03/29/2018 05:03:36]
I learned 30 years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence.More John Wanamaker quotes [03/29/2018 05:03:36]
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.More John Wanamaker quotes [07/16/2011 06:07:06]
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them . . .More John Wanamaker quotes [03/29/2018 05:03:36]
One may walk over the highest mountain one step at a time.More John Wanamaker quotes [01/01/2000 12:01:00]

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