I've been doing research and lecturing on the image of women in advertising since the late 1960s. In 1979 a filmed version of my lecture was made entitled Killing Us Softly. These images are still killing us softly, and by "us" I mean all of us: women, men and children. I think we know by now the image of women is primarily negative. However, just about everyone has the illusion of being personally exempt from the influence of advertising. So wherever I go what I hear more than anything else is, "well I of course don't pay any attention to ads, I just tune them out. They don't have any effect on me."
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