David Ogilvy

David Ogilvy

The founder of the advertising agency «Ogilvy & Mather», «Ógilvy PR», a successful copywriter.
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.More David Ogilvy quotes [03/29/2018 05:03:36]
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.More David Ogilvy quotes [03/29/2018 05:03:36]
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.More David Ogilvy quotes [03/29/2018 05:03:36]
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.More David Ogilvy quotes [07/09/2011 05:07:24]
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.More David Ogilvy quotes [03/29/2018 05:03:36]

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