David Ogilvy

David Ogilvy

The founder of the advertising agency «Ogilvy & Mather», «Ógilvy PR», a successful copywriter.
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.More David Ogilvy quotes [03/29/2018 05:03:36]
Where people aren't having any fun, they seldom produce good work.More David Ogilvy quotes [03/29/2018 05:03:36]
The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.More David Ogilvy quotes [03/29/2018 05:03:36]
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.More David Ogilvy quotes [03/29/2018 05:03:36]
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.More David Ogilvy quotes [03/29/2018 05:03:36]

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