David Ogilvy

David Ogilvy

The founder of the advertising agency «Ogilvy & Mather», «Ógilvy PR», a successful copywriter.
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.More David Ogilvy quotes [03/29/2018 05:03:36]
Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every timeMore David Ogilvy quotes [03/29/2018 05:03:36]
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.More David Ogilvy quotes [03/29/2018 05:03:36]
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.More David Ogilvy quotes [03/29/2018 05:03:36]
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.More David Ogilvy quotes [03/29/2018 05:03:36]

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