David Ogilvy

David Ogilvy

The founder of the advertising agency «Ogilvy & Mather», «Ógilvy PR», a successful copywriter.
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.More David Ogilvy quotes [03/29/2018 05:03:36]
Never stop testing, and your advertising will never stop improving.More David Ogilvy quotes [03/29/2018 05:03:36]
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.More David Ogilvy quotes [07/09/2011 05:07:46]
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertisingMore David Ogilvy quotes [03/29/2018 05:03:36]
Consumers do not buy products. They buy product benefits.More David Ogilvy quotes [03/29/2018 05:03:36]

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