David Ogilvy

David Ogilvy

The founder of the advertising agency «Ogilvy & Mather», «Ógilvy PR», a successful copywriter.
Creativity needs discipline and freedom.More David Ogilvy quotes [03/29/2018 05:03:36]
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.More David Ogilvy quotes [03/29/2018 05:03:36]
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.More David Ogilvy quotes [03/29/2018 05:03:36]
What you say in advertising is more important than how you say it.More David Ogilvy quotes [03/29/2018 05:03:36]
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.More David Ogilvy quotes [03/29/2018 05:03:36]

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