David Ogilvy

David Ogilvy

The founder of the advertising agency «Ogilvy & Mather», «Ógilvy PR», a successful copywriter.
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"More David Ogilvy quotes [03/29/2018 05:03:36]
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.More David Ogilvy quotes [03/29/2018 05:03:36]
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their livesMore David Ogilvy quotes [03/29/2018 05:03:36]
The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.More David Ogilvy quotes [03/29/2018 05:03:36]
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.More David Ogilvy quotes [03/29/2018 05:03:36]

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