David Ogilvy

David Ogilvy

The founder of the advertising agency «Ogilvy & Mather», «Ógilvy PR», a successful copywriter.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.More David Ogilvy quotes [03/29/2018 05:03:36]
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.More David Ogilvy quotes [03/29/2018 05:03:36]
You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.More David Ogilvy quotes [03/29/2018 05:03:36]
If it is something important, get a colleague to improve it,More David Ogilvy quotes [03/29/2018 05:03:36]
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"More David Ogilvy quotes [03/29/2018 05:03:36]

Quotes of the month

Anatoly Yurkin Digital money is the revolving door of democracy. (Anatoly Yurkin) [10/03/2019 07:10:14] More


Anatoly Yurkin Reality is the unity of being and being in which the subject can become the object and back. (Anatoly Yurkin) [09/21/2019 10:09:55] More


Eugene Ryabyi Sex drive requires quantity, love needs quality and stability. [10/01/2019 10:10:34] More


Konstantin Krilov People admire things that in another place and at another time would disgust them. [10/18/2019 12:10:42] More


Eugene Ryabyi Justice is an official in God's office. [10/15/2019 12:10:20] More