David Ogilvy

David Ogilvy

The founder of the advertising agency «Ogilvy & Mather», «Ógilvy PR», a successful copywriter.
It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.More David Ogilvy quotes [03/29/2018 05:03:36]
Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.More David Ogilvy quotes [03/29/2018 05:03:36]
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.More David Ogilvy quotes [03/29/2018 05:03:36]
Don't bunt. Aim out of the ball park. Aim for the company of immortals.More David Ogilvy quotes [03/29/2018 05:03:36]
I always said that mega-mergers were for megalomaniacs.More David Ogilvy quotes [03/29/2018 05:03:36]

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