Evgeniy Schwarz

Evgeniy Schwarz

novelist, playwright
This is the copywriters task: not to create mass desire — but to channel and direct it.More Evgeniy Schwarz quotes [03/29/2018 05:03:36]
There is your audience. There is the language. There are the words that they use.More Evgeniy Schwarz quotes [03/29/2018 05:03:36]
The greatest mistake marketers make is trying to create demand.More Evgeniy Schwarz quotes [03/29/2018 05:03:36]
The whole world is such that there is nothing to be ashamed of.More Evgeniy Schwarz quotes [07/27/2020 05:07:43]
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.More Evgeniy Schwarz quotes [03/29/2018 05:03:36]

Quotes of the month

Korney Chukovskiy Few succeed in lingering in literature, but hardly anyone can stay. [08/02/2020 09:08:57] More

Pavel Priluchniy I have positive characters too, but playing anti-heroes is more interesting and more fun. [07/20/2020 01:07:51] More

Aleksandr Grachev Sleight of hand often requires speed of the legs. [08/07/2020 11:08:02] More

Sergey Lavrov In principle, my mother raised me when she said that reading other people's letters is indecent. Especially the letters of two people whom their peoples elected to leading posts. [07/20/2020 11:07:39] More

Author Unknown Even the wildest cat can purr at hand, which it trusts. [07/18/2020 11:07:27] More