Everything that I've learned about computers at MIT I have boiled down into three principles: Unix: You think it won't work, but if you find the right wizard, they can make it work. Macintosh: You think it will work, but it won't. PC/Windows: You think it won't work, and it won't.

Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is \'User is extremely bored and wishes to stare at a blank screen for several minutes while a flashing icon loads, then stare at the flashing icon for a few more minutes.\'

Remember that in 1993 a company with a bad Web site needed an engineer. Today, a company with a bad Web site needs a psychiatrist.

Most people who are rich chose their parents wisely.