Al Ries

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Al Ries

Al Ries

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.More Al Ries [03/29/2018 05:03:36]
Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.More Al Ries [03/29/2018 05:03:36]
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.More Al Ries [03/29/2018 05:03:36]
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.More Al Ries [03/29/2018 05:03:36]
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.More Al Ries [03/29/2018 05:03:36]
She is the Donald Trump of the younger generation,More Al Ries [03/29/2018 05:03:36]
Advertising is the way great brands get to be great brands.More Al Ries [03/29/2018 05:03:36]
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.More Al Ries [03/29/2018 05:03:36]
What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.More Al Ries [03/29/2018 05:03:36]
Branding is simply a more efficient way to sell things.More Al Ries [03/29/2018 05:03:36]
A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.More Al Ries [03/29/2018 05:03:36]
It's better to be first in the mind than to be first in the marketplace.More Al Ries [03/29/2018 05:03:36]
If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.More Al Ries [03/29/2018 05:03:36]
Good things happen when you narrow your focusMore Al Ries [03/29/2018 05:03:36]
Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.More Al Ries [03/29/2018 05:03:36]
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.More Al Ries [03/29/2018 05:03:36]
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.More Al Ries [03/29/2018 05:03:36]
Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.More Al Ries [03/29/2018 05:03:36]
When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.More Al Ries [03/29/2018 05:03:36]
The most powerful concept in marketing is owning a word in the prospects mind.More Al Ries [03/29/2018 05:03:36]
War and marketing have many similarities.More Al Ries [03/29/2018 05:03:36]
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.More Al Ries [03/29/2018 05:03:36]
The next generation product almost never comes from the previous generation.More Al Ries [03/29/2018 05:03:36]
A brand should strive to own a word in the mind of the consumer.More Al Ries [03/29/2018 05:03:36]
Everyone is interested in what�s new. Few people are interested in what�s better.More Al Ries [03/29/2018 05:03:36]

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Quotes of the month

Eugeny Antonuk Of the minima, the maxima are added, in the case of regularity. [08/13/2019 12:08:49] More


Anatoly Yurkin Is aphorism always a question? [08/08/2019 12:08:46] More


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Anatoly Yurkin Money transaction is faster than a bullet. [07/28/2019 01:07:42] More