Claude C. Hopkins

Claude C. Hopkins

great advertising pioneers
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around itMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
A man coined to superlative must expect that his every statement will be taken with some cautionMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
This is no lazy mans fieldMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
Don't think of people in the mass. This gives you a blurred viewMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applauseMore Claude C. Hopkins quotes [03/29/2018 05:03:36]

Quotes of the month

Sergey Lavrov In principle, my mother raised me when she said that reading other people's letters is indecent. Especially the letters of two people whom their peoples elected to leading posts. [07/20/2020 11:07:39] More


Pavel Astahov Real loneliness is when you don't even receive spam in your email. [07/24/2020 08:07:34] More


Vasiliy Shukshin The most observant people are children. Then - the painters. [07/21/2020 08:07:10] More


Sergey Lavrov I would not like to use a four-letter word. [07/20/2020 11:07:40] More


Author Unknown Easy with a woman, just in one case: if itís not your woman. [07/18/2020 10:07:44] More