Claude C. Hopkins

Claude C. Hopkins

great advertising pioneers
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.More Claude C. Hopkins quotes [03/29/2018 05:03:36]
Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgottenMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
If a claim is worth making, make it in the most specific wayMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
The writing of headline is one of the great journalistic arts. They either conceal or reveal am interestMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
Address the people you seek, and them onlyMore Claude C. Hopkins quotes [03/29/2018 05:03:36]

Quotes of the month

Author Unknown "All people no matter what color, on the background of fate are gray but if you still managed to attract attention, then regardless of anything, you become popular. [12/05/2019 10:12:55] More


Anatoly Yurkin Conspiracy is the complete life cycle of deception. [11/18/2019 12:11:40] More


Eugene Ryabyi The articles of the Criminal Code are written by the blood of victims. [11/25/2019 01:11:16] More


Author Unknown Last year, information became more valuable (more expensive) than oil. (Brittany Kaiser) [11/14/2019 03:11:44] More


Anatoly Yurkin Alienation connects property. (Anatoly Yurkin) [11/20/2019 06:11:44] More