Claude C. Hopkins

Claude C. Hopkins

great advertising pioneers
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disasterMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
Don't, to gain general and useless attention, sacrifice the attention that you wantMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
The compass of accurate knowledge directs the shortest, safest, cheapest course to any destinationMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
Platitudes and generalities roll of the human understanding like water from a duckMore Claude C. Hopkins quotes [03/29/2018 05:03:36]
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around itMore Claude C. Hopkins quotes [03/29/2018 05:03:36]

Quotes of the month

Raymond Chandler They write them long because they can't write them short. [03/29/2018 05:03:36] More


Woody Harrelson So I just took some time off. I was maybe going to do two or three years and it turned into five years. But certainly, I'd say it was the best thing I ever did. And now I come back to this whole thing really energized about it. [03/29/2018 05:03:36] More


Bob Feller Those games drew a lot of people; the fans loved every minute of it. [03/29/2018 05:03:36] More


Lily Cole It's hard to appreciate the importance of the rainforest because it seems so far away, but it's vital to the survival of the planet as we know it. [03/29/2018 05:03:36] More


Umberto Eco Libraries can take the place of God. [03/29/2018 05:03:36] More