Theodore Levitt

Theodore Levitt

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.More Theodore Levitt quotes [03/29/2018 05:03:36]
Anything in excess is a poison.More Theodore Levitt quotes [03/29/2018 05:03:36]
Ideas are useless unless used.More Theodore Levitt quotes [03/29/2018 05:03:36]
A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.More Theodore Levitt quotes [03/29/2018 05:03:36]
Ideas can be willed, and the imagination is their engine.More Theodore Levitt quotes [03/29/2018 05:03:36]

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